In a world with online shopping, price-matching, and seemingly infinite choices, are you sure your company is standing out from the rest? Thousands, if not tens of thousands of competitors populate your field of business, differentiating yourself from this competition is no small task.
Perhaps you've tried a number of strategies and processes in the past, without any meaningful change. Social media gives you the opportunity to share who your company is, and why you matter. If you are missing these opportunities or aren't taking full advantage of the benefits of social media marketing, you need to make corrections. Social media marketing can evolve your business in powerful ways, here's a how, and a few powerful suggestions to get you started.
1. Create Web Traffic With fewer and fewer companies having brick-and-mortar stores, and more companies selling completely online, you cannot afford to operate a poorly developed website. Your website shares who you are, and why customers should do business with you. Using social media, you can drive web traffic in a number of simple ways. As you actively engage in social media, your online presence will become your brand advocate to consumers. You can share your values and morals, your sales and specials, but most importantly the positive differences you want to make in the lives of your customers. As you connect these postings to website links, you can literally drive traffic to your website and foster greater sales figures.
2. Build Relationships Social media is just that, it's social. Replying to comments, sharing fan photography, strong reviews, and giving unique praise to clients, is an incredible way to build up your brand’s loyalty. When you receive comments online your audience has a strong desire for your response. These seemingly simple interactions can be tremendously powerful in a personal way, especially when continued across multiple social media platforms. Most social media users cover more than one platform, in fact, pewinternet.org has completed research showing that the majority of Americans are on YouTube, and Facebook, with 73% of US adults on YouTube, and 68% on Facebook.
3. Raise Brand Awareness Creating brand awareness and fostering growth within your sphere and field is critically important for continued success. Think of it this way, every business on the planet cannot sell to a customer who cannot see them. The more consumers that can see you, the greater your chance of making a sale. You can use local events, ask followers to share posts, and publish big promotions all from social media.
4. Create Brand Identity Sharing who you are, how you are unique, and what your company is really about will catch audiences and establish yourself others. Consumers want clear, purposeful websites with stunning visuals, and not “busy” looking virtual storefronts. Consistency and uniformity are key here. You should appear similar across each social media platform. However, you should be careful to adopt the style and flair of each one. These platforms serve different audiences, and allow you to speak in different tones to different people.
Social media marketing has a place for all of your business objectives. Take the time now to develop a plan, set objectives, and soon you'll be driving new campaigns and improvements across your business in meaningful and exciting new ways with social media.
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